Tourism is one of the largest and fastest growing sectors in the world, thus the demand for proficient workers is increasing continuously. The bachelor's degree programme in Arctic Adventure Tourism is aimed at people who wants to work with arctic experience production, marketing, management and communication relevant to the adventure tourism industry.
The programme provides students with theoretical knowledge and practical skills needed to design and produce sustainable nature- and culture based experiences. It is constructed to provide competent workers for developing sustainable tourism industry. The program's values are based on respect and concern for nature and culture.