Availability of large amounts of data creates new possibilities and challenges for businesses, and the ability to make good decisions based on big data is a critical factor for survival in the modern economy. Therefore, business analytics skills are in high demand in the modern job market.

In this major you will learn programming and data management, how to use statistical tools in order to explore and deduct patterns from data, how to use optimization and simulation tools to support better decision making in practical situations, and how to employ tools like machine learning and artificial intelligence for automated decision support. You will have the opportunity to learn how to apply analytical tools to practical decision making situations in operations management, marketing and pricing, finance, accounting, and auditing, and you will also develop your communicative and collaborative skills by participating in team projects and by presenting your findings.