This programme is designed to give you substantial hands-on digital skills, teaching you applied programming, data analysis techniques, and data visualisation. You will learn how to use these skills to solve business problems, applying them to specific areas in marketing, finance, and economics. In addition, you will learn international and sustainable business management from both a practical and theoretical standpoint.
- Business. Gain a broad knowledge of how international businesses operate.
- Programming. Learn how to use Python, Matlab, and machine learning to extract, organize, and analyse data from a variety of sources.
- Statistics. Understand how to exploit large data sets to predict future outcomes and to assess the impact of potential decisions.
- Data visualisation. Learn how to present data and analyses to communicate the results of your investigations.
CUSTOMISE YOUR DEGREE
Gain an advantage in the job market by tailoring your degree. As a Bachelor of Business Analytics student, you can choose either an internship to obtain relevant work experience, or add an international dimension to your degree by going on exchange. You can also customise your degree by choosing from a range of different elective courses.