NORWEGIAN SCHOOL OF ECONOMICS (NHH)

Marketing and Brand Management

Innovating, building and managing strong brands is key to gaining competitive advantage and long-term profitability for products, services, companies and organisations. The Marketing and Brand Management master's programme provides students with in-depth and research-based knowledge on marketing, consumer behaviour, innovation and brand management. Understanding consumer and competitor behaviour is essential to every business and organisation. Customer and competitor insights provide the basis for developing sound strategies as well as optimal market positioning and effective marketing tactics.

Key areas covered in the master's programme are consumer and competitor analysis, marketing research, brand strategy and marketing mix decisions (marketing communication, pricing, distribution and product development). The programme integrates theory and practical applications from strategy and marketing to assist students in developing strong brands and making future market decisions.

Central questions raised are:

  • How to adapt products, communication and distribution systems to customer needs - and behaviour?
  • How to position a brand effectively in a competitive market?

Upon completion of the programme, the candidates shall:

KNOWLEDGE

  • have developed solid competence in empirical methods and ethics relevant for marketing and brand management decisions
  • have an in-depth, up-to-date knowledge of relevant theories and empirics within the marketing and brand management domain
  • have professional insight at a high international level within the marketing and brand management domain

SKILLS

  • be capable of updating themselves and applying new knowledge within marketing, brand management and related fields throughout their career
  • have developed good analytical skills relevant for marketing and brand management decisions
  • have learned to work independently with advanced marketing and brand management problems, as well as related problems at a company and/or society level

GENERAL COMPETENCE

  • be able to communicate with both specialists and non-specialists about marketing and brand management issues
  • have acquired a knowledge of and the ability to reflect upon and take into consideration ethical and social responsibility issues related to marketing and brand management phenomena
  • be able to contribute to innovation and entrepreneurship within the marketing and brand management field, as well as for the company or society as a whole

The programme will suit students who want to work in management consulting firms, larger organizations or governmental agencies. It will also appeal to those who foresee a career in the marketing department of private companies or organizations, including positions such as product manager, brand manager, marketing analytic or head of marketing. Finally, the programme is highly relevant for any kind of entrepreneurial activity.

Application deadline
Formal prerequisites
  1. Bachelor’s degree: Admission to master’s degree studies in Norway requires Higher Education Entrance Qualification and a completed degree comparable to a Norwegian bachelor's degree. Please refer to NOKUT (The Norwegian Agency for Quality Assurance in Education) for information about the minimum educational requirements for your country.90 ECTS must be within economics and business administration. This may include methodological subjects like statistics or mathematics, but not exclusively. 30 ECTS must be within business administration (e.g. finance, accounting, strategy, marketing, statistics, mathematics, etc.). Economics courses such as micro- or macroeconomics may not count toward the business administration requirement. This requirement is absolute and cannot be compensated by work experience, test results or other criteria.Applicants are ranked according to their grade average. Your GPA should correspond approximately to a B on the ECTS grading scale.
  2. GMAT or GRE: Applications not including a GMAT/GRE test by March 15 will under no circumstances be considered, unless you belong to one of the few groups exempted (see Exemptions from the GMAT-/GRE requirement below).Minimum test scores required: GMAT: a total score of 600 points.GRE: 152 points on the quantitative reasoning section. NB! There are some exemptions from this requirement. More information can be found on NHH'swebsite.
  3. English language requirement: TOEFL – Minimum total score: 90 points on the internet based test, 575 points on the written test or 233 on the computer-based test. IELTS - Minimum overall band score: 6,5. PTE Academic - Minimum score of62. TOEIC -There is no minimum score requirement for the TOEIC; the test result will be subject to an individual assessment.NB! There are some exemptions from this requirement. More information can be found on NHH's website.
  4. Curriculum vitae (résumé):You must submit a copy of your curriculum vitae/résumé. The CV/résumé should contain information about previous studies, work experience, extracurricular activities, languages spoken and other experiences you wish to bring to the attention of the admission committee.
  5. Documentation of financial ability: All citizens outside the EU/EEA-area and Switzerland must document financial ability.More information can be found on NHH's website.
  6. Documentation of identity:In order to confirm your identity, you must upload 1) a copy of your passport/ID card and 2)a copy of your diploma/transcript from secondary school (in the original language).
Tuition 0
Degree level Master, 2 years
City Bergen
Credits 120.0
Language of teaching English
share