The study of strategy is fundamentally about understanding why some businesses succeed while others do not. With this as a basis, NHH’s Strategy and Management programme focuses on two sets of fundamental questions that illuminate this overarching theme in different ways:

1. What creates differences in performance between businesses and industries and why do such differences persist over time, and how can firms use this knowledge to create effective strategies?
2. How can firms—through leading and developing individuals, groups, and organisations—implement strategies or carry out complex change processes?